The hottest leading real estate enterprise in Chin

2022-08-14
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2019 China's real estate industry market analysis: the leading real estate enterprises have prominent advantages, and taking the high-quality development path has become the mainstream

2019 China's real estate industry market analysis: the leading real estate enterprises have prominent advantages, so as to avoid the destruction of the tested products due to out of control environmental conditions, and the high-quality development path has become the mainstream, paint,

2019 China's real estate industry market analysis: the leading real estate enterprises have prominent advantages, Taking the path of high-quality development has become the mainstream

April 22, 2019

the market share of the top 100 real estate enterprises has exceeded 70%. In the future, the real estate industry will take the path of sustainable high-quality development

with the continuous release of the performance of real estate enterprises in 2018 and the first quarter of 2019, the large-scale competition of enterprises will gradually deepen. Market statistics show that as of the first quarter, the market share of the top 100 real estate enterprises has exceeded 70%

the 2019 government work report proposed to implement the main body of the city, reform and improve the housing market system and security system, and promote the steady and healthy development of the real estate market. Industry analysts believe that, looking at the current macroeconomic and real estate market situation, from the incremental era to the stock era, it no longer supports the development mode of excessive expansion. In the context of the transformation of new and old drivers and the integration of industry and city, the real estate industry will generally try industrial transformation in the future and take the road of sustainable high-quality development

the concentration of real estate enterprises has further increased

since 2019, the main tone of policy regulation of the real estate market has been established as "adhering to the property of housing". In the first quarter, all local governments implemented the urban main body, and at the same time, combined with the actual situation of the market, they continued to optimize the policy, which emphasized the lifelike effect close to the war, so as to promote the steady and healthy development of the real estate market

under this influence, the housing sales market in some cities began to improve. Among them, judging from the single month data in March, the first and second tier cities have significantly warmed up. In terms of corporate performance, the sales scale of the top 100 real estate enterprises in the month increased year-on-year, and the month on month growth rate was also much higher than that in the same period last year

at the same time, the large-scale competition among real estate enterprises continues to deepen, the industry concentration is further concentrated, and the performance of leading real estate enterprises is particularly obvious. The first and second tier markets recovered, and the third and fourth tier continued to adjust. The sales performance of "golden three" real estate enterprises generally rebounded, especially the sales of leading real estate enterprises country garden, Vanke and Evergrande increased steadily. The 2019 government work report shows that the main tone of the regulation of the real estate market is still "adhering to the residential property", and the implementation of urban policies will also continue. Therefore, large-scale real estate enterprises are cautious about the goal of 2019, with a year-on-year growth rate of about 20%, dominated by stable expansion. In the future, the concentration of real estate will continue to increase, and the differentiation of the real estate market pattern will intensify

according to the statistical data of the "analysis report on market demand forecast and investment strategic planning of China's real estate industry" released by the forward looking Industry Research Institute, in 2019, the sales performance of country garden, Vanke, Evergrande, poly development and other four enterprises has exceeded 100 billion. In March 2019, Vanke achieved a contracted sales area of 3.604 million square meters, a year-on-year decrease of 0.9%. The contract sales amount was 57.37 billion yuan, a year-on-year increase of 13.2%. In 2019, the company achieved a total contracted sales area of 9.248 million square meters, a year-on-year decrease of 11.8%. The contract sales amount is 149.44 billion yuan. Year on year decrease of 3.1%

in March 2019, Poly Real Estate achieved a contracted area of 2.8307 million square meters, an increase of 29.64% year-on-year; The contract amount reached 42.664 billion yuan, an increase of 26.84% year-on-year. In 2019, Poly Real Estate achieved a contracted area of 700400 square meters, an increase of 18.10% year-on-year; The contract amount exceeded 100 billion yuan, reaching 109.66 billion yuan, with a year-on-year increase of 26.14%

in March 2019, the sales amount of country garden equity contracts was about 45.13 billion yuan, an increase of 2.16% year-on-year compared with March 2018, and the construction area of equity contract sales was about 4.83 million square meters, an increase of 1.04% year-on-year compared with March 2018. In the first quarter of 2019, the equity contract sales amount of country garden was about 120.01 billion yuan, and the equity contract sales can prepare high-quality biological material composites, with a construction area of about 13.74 million square meters

in March 2019, Evergrande's contract sales amount was about 54.9 billion yuan, an increase of 11.2% year-on-year. The contracted sales area was about 5.216 million square meters, with a year-on-year increase of 8.7%. The average contract sales price is 10709 yuan per square meter. From January to March 2019, Evergrande's cumulative contract sales amounted to about 119.6 billion yuan, a year-on-year decrease of 26.1%. The cumulative contracted sales area was about 11.028 million square meters, a year-on-year decrease of 30.3%. The cumulative average contract sales price is about 10845 yuan per square meter

statistics of sales performance of Chinese real estate enterprises in March 2019

data source: the forward looking Industry Research Institute sorted out

in the first quarter of 2019, within the top 100 real estate enterprises, the sales concentration of all echelons of real estate enterprises maintained a certain increase over last year. Among them, the concentration of top30 real estate enterprises was nearly 50%, and the concentration of Top100 real estate enterprises reached 70.5%, both reaching a record high

"in terms of performance, the top 100 enterprises maintain a good growth trend." In view of the performance of the top 100 real estate enterprises in 2018, baiyanjun, general manager of the R & D center of China Index Research Institute, pointed out that not only in terms of performance growth, all resources are also concentrated on the top 100 enterprises

Bai Yanjun said that from the number of cities and projects entered by enterprises, the top 10 enterprises have entered more than 100 cities on average, accounting for 1/3 of cities above the prefecture level. In terms of land resources, the land acquisition amount of the top 10 enterprises accounts for half of the total amount of the top 50 enterprises, and the top 10 enterprises in the top 50 enterprises have increased significantly in terms of land resources reserves. In terms of financing, the top 10 and top 30 enterprises continue to gain great advantages in the process of resource reserve, whether in terms of bond issuance, bank credit and other indicators

therefore, the Chinese Academy of Sciences believes that "with the protection of land resources and capital resources, the top 100 enterprises may have better development foundation and conditions in the future."

"from the 2018 annual report, in view of the weak market in the second half of 2018, the general forecasts of listed enterprises for the 2019 market are mainly stable, and the industry will maintain the trend of integration." Xie Yangchun, a researcher at Kerui Research Center, said, "the overall stability and intensified differentiation mean that 2019 will be a year of more intense competition. Promoting sales will be the main theme of real estate enterprises in 2019."

According to Xie Yangchun's analysis, among the 25 typical enterprises counted by Kerui, half of the enterprises set sales targets in 2019, with a year-on-year increase of more than 20%. Therefore, the concentration of real estate enterprises will continue to rise in 2019

the market value of real estate enterprises rose in the first quarter

in the first quarter, with the determination of the central and local two sessions on the regulation tone of the real estate market, most regions did not add or upgrade the original regulation policies. At the same time, good news such as the improvement of the credit environment, the reduction of financing pressure, and the continuous disclosure of outstanding performance of real estate enterprises in 2018 have been introduced. During the period, high-quality real estate stocks were sought after, the share price continued to rise, and the market value continued to grow

in terms of market value, the market value of the industry has been further expanded, the advantages of leading enterprises have been highlighted, and the leading position has been maintained. According to the statistics of China National Academy of housing Sciences, in the first quarter of 2019, the market value of the top 100 real estate enterprises totaled 4099.15 billion yuan, an overall increase of 26.4% over the end of 2018

in the first quarter, the total market value of the top ten real estate enterprises reached 2084.15 billion, accounting for 50.8% of the Top100. According to the analysis of the relevant person in charge of the China Index Academy, "the strong are always strong, and the leading real estate enterprises continue to be favored by the capital market by virtue of their comprehensive competitiveness such as wide layout, high quality, fast turnover and strong marketing."

from the perspective of rise and fall, 96% of listed real estate enterprises deserve to be improved. In the first quarter, the total market value of 96 real estate enterprises increased compared with the end of 2018, of which 15 increased by more than 50%, and 54 increased by more than 30%. The market value of the top 10 listed real estate enterprises increased by an average of 76.4%

the person in charge said, "on the one hand, affected by the overall rise of a shares and Hong Kong stocks, investors' investment confidence has recovered; on the other hand, it is related to investors' greater attention to the internal value of enterprises that continue to improve, especially the deleveraging effect of the industry is significant, and the continuous improvement of product quality and profitability of high-quality real estate enterprises has increased investors' confidence."

specifically, the sharp rise in the market value of listed real estate enterprises in the first quarter was mainly due to the continuous improvement of business conditions and the continuous improvement of profitability. In particular, the performance of some enterprises increased significantly in 2018, with sales and net profits hitting a new high, and the stock value was highly recognized by the capital market

in the first quarter of 2019, the stock market recovered after the holiday, which coincided with the intensive period when real estate enterprises announced their performance, and the value of the real estate stock market rebounded. The relevant person in charge of the above-mentioned China Index Academy pointed out that "in the short term, the regulatory policies and financing have improved structurally, and the market value of listed real estate enterprises will still rise steadily; in the medium and long term, with the gradual increase of industry concentration, the performance of leading real estate enterprises will be more excellent, and the market value of enterprises may be further improved in the future."

high quality development has become the mainstream

on April 11, at the all union real estate innovation forum and the brand strategy conference of real estate news, insiders generally believed that the real estate market-oriented reform has gradually deepened, and has entered the stock era from the incremental era. The current market situation no longer supports the development mode of excessive expansion. In the future, we must do a good job in industrial transformation and take the road of sustainable high-quality development

in the view of the industry, the main keynote of property market regulation in 2019 is still "adhering to the housing and residential attributes". In the short term, we will continue to stabilize land prices and house prices, and in the long term, we will intensify efforts to promote the construction of a long-term mechanism for the healthy development of the real estate market. At the same time, the policy trend in 2019 will also place more emphasis on the implementation of urban subjects. On the premise of ensuring the stable operation of the real estate market, on the one hand, the policy of curbing speculation and real estate speculation will continue to maintain continuity and stability, on the other hand, it will better ensure the reasonable self occupancy demand, make the overall policy mix more optimized, and maintain the stable operation of the real estate market

it is worth mentioning that since 2019, the attitude of real estate enterprises in terms of investment and land acquisition has generally been "conservative" and "cautious". On the one hand, cities and regions that have not been laid out will not be settled easily. In contrast to the strategy of extensive expansion in the previous two years, few real estate enterprises have said that they want to expand the urban layout on a large scale. At the same time, enterprises generally said that they would arrange land reserve funds in strict accordance with the established land acquisition and sales ratio

according to the analysis of the head of the Chinese Academy of Sciences, the cautious expectation of enterprises stems from the uncertainty of the sales market, especially the heat of the third and fourth tier markets is declining sharply. In addition, under the general tone of housing without speculation, the possibility of a substantial increase in the future price is not high

from the performance expectations of listed real estate enterprises this year, most enterprises believe that the overall market will operate more smoothly in 2019, and the growth rate of industry development will decline. Therefore, the Chinese Academy of technology predicts that 2019 will be a year of more upward industry concentration and more intense competition among enterprises

at the all union real estate innovation forum, Chen Xiaotian, chairman of Yihan think tank, believed that the real estate industry has entered the oscillation channel from the previous rising channel. In the process of development, real estate enterprises should return to the core, find their own core advantages, and carry out the integration of a whole set of factors around the core advantages, so as to form an independent development system of enterprises

Zhang Peng, executive director and President of contemporary real estate, said that the real estate industry has entered the stage of emphasizing quality, connotation and value

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