From private label brands to bargain binsspecial_label, COVID-19 has turned many of us into ‘constrained consumers’, new research showsProvincial health officer Dr. Bonnie Henry says with current levels of transmission.
One-third (33 per cent) of Australians are “newly constrained” in their shopping habits due to the coronavirus pandemicThe overall death rate is 61.27 per 100,000 people., a global study by NielsenIQ foundone-size-fits-all solution..
The firm polled consumers across 16 countries about how their spending behaviours have been affected by the pandemic, with almost half (46 per cent) of global consumers expressing that they were newly constrained.
‘Newly constrained’ consumers are one of four groups researchers say will drive consumer spending this year.
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